Marketing Tips Blog

Rethink Your Next Photo Facebook Post

Mark Anderson - Monday, February 16, 2015

Here's an interesting new study posted on Business Insider about what type of posts get the most engagement on Facebook. The data shows that photos are the worst types of posts; this is even more surprising considering the recent study that came out that said the opposite--that photos were the best way to get your audience to engage The thought is that Facebook has changed their logarithm, yet again, that determines what gets shown to who and how many. Read their full story:

Data provided to Business Insider by social media analytics company Socialbakers shows just how badly photos perform compared with videos, links, and even simple text-only posts in terms of reach on Facebook.

What makes this data so remarkable is that it wasn't so long ago that posting photos used to give brand page owners the best chance of their posts being seen by their fans (Indeed, a Socialbakers study dated April 2014 declared "Photos Are Still King On Facebook.) Now the algorithm has changed, punishing photos, perhaps in response to page owners trying to game the system by constantly posting photos, or maybe because Facebook has been shifting its strategy ever more toward video in recent months. More

Facebook, Marketing, and Higher ROI

LPC Admin - Tuesday, November 11, 2014

Need we say more? This post from you'll learn about what remarking is and how to use it to increase your ROI on Facebook. Sound good, right? We thought so too. Enjoy!

Find Out Your Facebook Post's True Engagement

LPC Admin - Tuesday, September 23, 2014

Ever wonder what type of engagement your posts are really receiving? Like and shares are great, but not ever Facebook user is a "liker" or a "sharer". I admit, I'm one of them. This post on gives some great insight on user engagement for posts from a short study they did on a few posts of theirs.

If you’re anything like me (a typical Facebook admin whose day does not revolve around Facebook), you don’t have time to spend hours upon hours digging into the depths of Facebook’s Insights. Managing a Facebook Page is already a lot of work and it’s not the only job most of us have.  While I don’t recommend completely ignoring Facebook insights (at least once a month you should sit down and read through some of Jon Loomer’s posts and then dig into your analytics) on a day-to-day basis there’s a quick and fairly easy way to track the real engagement on your posts and see what is and isn’t working for your Page. More

How Facebook's Change in Click Bait Effects Marketers

LPC Admin - Thursday, August 28, 2014

Earlier this week Facebook announced there would be no more click bait. Basically, this means that they changed their News Feed algorithm that will change how brand content is distributed. And then marketers started freaking out. Overall, this can lead to a win-win situation. IF you take the time to understand what this means and how you should PROPERLY be using links on Facebook. This article from Jon Loomer does a great job of summing it up for us. Make sure to read the whole thing for more information on what click bait actually is (if you're still a little lost about the whole thing). Here, is what he had to say on how this will impact you, the marketer.     More

10 Changes to the Facebook Page Layout

LPC Admin - Tuesday, July 22, 2014

What Marketers Need to Know

Have you noticed some big changes in your Facebook Page layout? Do you know where to find everything? Earlier this year, Facebook announced a new design for Facebook Pages. It took a while to roll out, but most Page admins had it by June. In this article you’ll discover 10 changes to your Facebook Page layout [Source:]

Were You Unknowingly Part of the Facebook Experiment?

- Saturday, June 28, 2014

Facebook tinkered with users’ feeds for a massive psychology experiment:

Scientists at Facebook have published a paper showing that they manipulated the content seen by more than 600,000 users in an attempt to determine whether this would affect their emotional state. The paper, “Experimental evidence of massive-scale emotional contagion through social networks,” was published in The Proceedings Of The National Academy Of Sciences. It shows how Facebook data scientists tweaked the algorithm that determines which posts appear on users’ news feeds—specifically, researchers skewed the number of positive or negative terms seen by randomly selected users. Facebook then analyzed the future postings of those users over the course of a week to see if people responded with increased positivity or negativity of their own, thus answering the question of whether emotional states can be transmitted across a social network. Result: They can! Which is great news for Facebook data scientists hoping to prove a point about modern psychology. It’s less great for the people having their emotions secretly manipulated.[Source:]  More

Brands On Facebook Are About to Get a Bigger Reach

- Tuesday, February 25, 2014

Facebook's greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight. Now, a new change to Facebook's News Feed algorithm means brands will have greater reach than ever. View original article on

Facebook to Reduce Text Status Reach for Pages

- Thursday, January 23, 2014

If you're like the million other Facebook Page users who have figured out that text status updates reach a wider audience than other type of status updates, now you've got to rethink your entire posting process. Yeah, it's true. Facebook has done it again. Why, would Facebook keep changing their algorithms, do you ask?

We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types.-Facebook.

There are things you can do about it. Here's what's John Haydon has to say on what you can do to stay on top of all of Facebook's changes.  More

Facebook Discontinues Sponsored Stories

Mark Anderson - Saturday, January 18, 2014

Were you one of those users who's "likes" and comments were being used in advertisements to coax others to "like" what you had? If you were, and you weren't too happy about it, you're part of the reason for Facebook's latest announcement. Users' interactions within Sponsored Stories created controversy and a lawsuit from Facebook users who felt that this violated their privacy. Facebook settled the suit, and has now adapted its privacy settings to give users more control over who can see the information they share on the social network in an announcement they made on their developers blog early this week. More

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