Marketing Tips Blog

Pinterest for Business

Mark Anderson - Thursday, December 04, 2014

Looking to increase your overall reach and influence online? You might want to take another look at Pinterest. This post from Social Media Examiner gives us three unique ways to grow on Pinterest. Trust us, you're going to want to listen. More

Pinterest Acquires VisualGraph

- Wednesday, January 22, 2014

Pinterest announced earlier this month it has acquired image-recognition startup VisualGraph for an undisclosed ammount. The company's technology combines visual object recognition with search and machine-learning infrastructures to build data files based on images instead of words.

Using VisualGraph's capabilities, Pinterest would be able to track objects commonly pinned by its users, such as high-heeled shoes or sunglasses, and use the data to target relevant ads and other content to them.

 “We are excited for the opportunity to combine machine vision with human vision and curation, and to build a visual discovery experience that is both aesthetically appealing and immensely useful for people everywhere,”  wrote VisualGaph co-founder Kevin Jing in a note announcing the deal on the company's website.  More